Tarte Cosmetics is parterning with FaceCake Marketing Technologies – and its augmented reality shopping app. 

ShadeScout, which is FaceCake’s award-winning shopping platform for retail is an immersive cosmetics color search app that now includes Tarte’s expansive color collection. Consumers will be able to “scout” or search for, as well as virtually try on, and then purchase tarte products when using the mobile app.

“Strong color offerings and a focus on natural ingredients make tarte a standout brand and a perfect fit for ShadeScout,” said Linda Smith, Founder and CEO of FaceCake Marketing Technologies, Inc. “tarte’s classic earth tone shades combined with their new color palettes are an exciting addition for ShadeScout users.”

Candace Craig Bulishak, Senior Vice President of Branding, Tarte, added, “We’re thrilled to be partnering with such a cutting-edge platform like FaceCake’s ShadeScout. It provides a great virtual experience for our mobile and social enthusiast tartelettes!”